Trendy and Functional: The Ultimate Guide to Women's Sportswear

Posted by Jason Clowrey on

Key Questions to Consider in the Evolution of Women's Sportswear

Fashion-forward and functional - that's the new norm in women's sportswear. The days of choosing between style and comfort are long gone. The contemporary woman demands activewear that not only enhances her performance but also complements her personality and style. So, whether you're just starting your fitness journey or a seasoned athlete, let's navigate through the dynamic world of women's sportswear.

Key Questions to Consider in the Evolution of Women's Sportswear

  • How has women's sportswear evolved from the early 20th century to today?
  • What factors should be considered to understand one's sportswear needs?
  • How are technological advancements shaping the sportswear industry in 2023?
  • What are some of the benefits of high-tech fabrics used in sportswear?
  • What are the sustainable practices being adopted by sportswear brands?
  • How are brands responding to the call for more inclusive sizing in women's sportswear?
  • How are bold colours and prints adding a touch of fun and individuality to workout gear?
  • What are the key items to consider when building a sportswear wardrobe?
  • How is the shopping process an opportunity to explore new designs, fabrics, and innovations in sportswear?
  • How has women's sportswear shifted from being purely functional to becoming an important expression of personal style?

The Evolution of Women's Sportswear

The Evolution of Women's Sportswear

Looking back at the history of women's sportswear, it's clear that our gym outfits have come a long way. From the early 20th-century bloomers and gym suits to the iconic 80s leotards and now to today's sleek and flexible apparel, women's sportswear has been on an exciting journey. In recent years, the blend of high fashion and sports technology has given birth to 'athleisure' - a trend that seamlessly integrates sportswear into everyday attire, further emphasising the importance of both functionality and style.

Understanding Your Sportswear Needs

Understanding Your Sportswear Needs

Before diving into the latest trends, it's essential to understand your needs. The sportswear you choose should ideally complement the sport or physical activity you participate in. For example, yoga enthusiasts might prefer stretchy, form-fitting clothes that allow freedom of movement, while runners may look for sweat-wicking materials for comfort during their runs. Once you've determined the type of gear you need, you can then explore the styles and trends that align with your personal aesthetics.

Women's Sportswear Trends in 2023

Women's Sportswear Trends in 2023

High-Tech Fabrics: Revolutionising Sportswear

As we venture further into the 21st century, technological advancements are shaping every aspect of our lives, including our sportswear. Sportswear brands are capitalising on these innovations, developing and utilising high-tech fabrics that aim to enhance athletic performance while maximising comfort. These fabrics offer an array of benefits:

  • Breathability: High-tech fabrics allow for better airflow, preventing overheating and keeping you cool during intense workouts. These fabrics are engineered to allow the evaporation of sweat, ensuring that your body maintains an optimum temperature.

  • Sweat-Wicking: Often referred to as 'moisture-wicking,' these fabrics are designed to draw sweat away from your skin to the surface of the fabric, where it can evaporate. This keeps you dry and comfortable during your workout.

  • UV Protection: Many sports activities are outdoors, exposing athletes to harmful UV rays. High-tech fabrics with UV protection block out these rays, protecting your skin while you're out in the sun.

  • Anti-Odour: Nobody likes a smelly gym kit. Anti-odour technologies are now being incorporated into fabrics to prevent the growth of odour-causing microbes. This means your gear stays fresher for longer, even after a sweaty workout.

High-Tech Fabrics: Revolutionising Sportswear

One brand that's leading the way in high-tech fabrics is Lululemon with its "Fast and Free" collection. This collection features their innovative Nulux fabric, known for its sweat-wicking properties. Here's a little more about Nulux:

  • Sweat-Wicking: Like most high-tech fabrics, Nulux offers superior moisture-wicking capabilities. No matter how intense your workout, you can trust Nulux to keep you dry and comfortable.

  • Lightweight: Nulux fabric is designed to be lightweight, giving you a 'barely-there' sensation. It's as if you're working out in your skin!

  • Smooth and Cool to the Touch: One of the unique features of Nulux is its cool, smooth texture. The fabric feels fantastic against your skin, further enhancing your workout experience.

High-tech fabrics are undoubtedly revolutionising the world of sportswear, making our workout sessions more productive and comfortable. By understanding these technologies, you can make informed choices next time you shop for your gym gear. So, whether you're a seasoned athlete or a fitness newbie, embrace these innovations and elevate your workout game!

Sustainability: Shaping the Future of Sportswear

Sustainability: Shaping the Future of Sportswear

In 2023, sustainability is more than just a buzzword—it's a call to action that's being embraced by consumers and industries alike. The sportswear sector is no exception. Brands are heeding the call to become more eco-conscious, integrating sustainable practices into their manufacturing processes, and developing garments that are both kind to the planet and a delight to wear.

Here's a closer look at some of the sustainable practices being adopted:

  • Use of Recycled Materials: A significant trend in sustainable sportswear is the use of recycled materials. Plastic bottles, fishing nets, and other waste materials are transformed into high-quality fabrics for sportswear. This not only reduces waste but also decreases the reliance on virgin materials.

  • Organic Materials: Organic cotton, bamboo, and hemp are becoming popular choices for sportswear. These materials are grown without harmful pesticides and chemicals, reducing their environmental footprint.

  • Water Conservation: The textile industry is known for its high water usage. However, many sustainable brands are implementing water-saving techniques in their production process, thus conserving this precious resource.

  • Ethical Production: Sustainability also extends to fair trade and ethical production practices, ensuring workers are treated fairly and work in safe conditions.

Use of Recycled Materials in Women's Sportswear

One standout example of a brand championing sustainable practices is Girlfriend Collective. Their eco-conscious approach permeates their entire production process:

  • Recycled Materials: Girlfriend Collective is known for its leggings and sports bras made from recycled materials, such as post-consumer bottles. To date, they've recycled millions of bottles to create their products.

  • Safe Dyes: The brand uses safe, eco-friendly dyes in their colouring process, reducing the chemical load that goes back into the environment.

  • Ethical Production: Girlfriend Collective is committed to maintaining ethical production practices. They ensure fair wages and safe working conditions for their workers.

  • Transparency: The brand is transparent about its manufacturing processes and the environmental impact of its products, allowing consumers to make informed choices.

Sustainable sportswear is more than just a trend—it's a crucial component in preserving our planet for future generations. By opting for brands that prioritise eco-friendly practices, you can look stylish while knowing you're contributing to a more sustainable future.

Inclusive Sizing: Embracing Diversity in Sportswear

Inclusive Sizing: Embracing Diversity in Sportswear

Fitness doesn't have a size limit, and neither should sportswear. The understanding of this has driven many brands to embrace inclusive sizing, ensuring that everyone, irrespective of their body type or size, has access to stylish, high-quality sportswear.

Key elements of inclusive sizing in sportswear include:

  • Extended Size Range: Brands are broadening their size spectrum, offering everything from petite to plus sizes. This ensures that no one is left out in their fitness journey.

  • Adaptive Designs: Incorporating adaptive designs to cater to various body types. This includes adjustable waistbands, longer lengths for tall individuals, and cuts that accommodate different body shapes.

  • Promoting Body Positivity: Brands are promoting body positivity, not only through their products but also through their marketing efforts, using models of diverse sizes in their campaigns.

Promoting Body Positivity in Women's Sportswear

Universal Standard is one brand at the forefront of this trend:

  • Wide Size Range: Universal Standard offers a size range from 00-40, one of the most extensive in the industry.

  • Fit Liberty Program: The brand has a unique program called 'Fit Liberty.' If a customer's size changes within a year of purchase, they can exchange items for their new size, free of charge.

The shift towards inclusive sizing in sportswear is a significant stride towards body positivity and inclusivity in fashion. By supporting brands that embrace this, we're encouraging a fitness culture where everyone feels welcome and empowered.

Bold Colours and Prints: Injecting Fun into Activewear

Bold Colours and Prints: Injecting Fun into Activewear

Black and grey may be timeless, but who says sportswear has to be mundane? Activewear brands are straying from traditional neutral tones and bringing a splash of colour and pattern into their collections. It's all about expression, personality, and fun in fitness fashion.

Key trends in this area include:

  • Vibrant Colours: From electric blues to fiery reds, activewear is adopting a rainbow of hues. These vibrant colours can boost your mood and make you feel energised.

  • Bold Prints: Whether it's animal print, geometric patterns, or abstract art, bold prints are in vogue. They can add an element of fun to your workout gear and reflect your personal style.

One brand that excels in offering vibrant colours and prints is British sportswear label, Sweaty Betty:

  • Wide Range of Colours: Sweaty Betty offers a wide range of colours in their collection. This means you're sure to find something that suits your colour preferences.

  • Unique Prints: The brand is renowned for its unique and stylish prints. Their patterns are designed to stand out, adding a touch of personality to your sportswear.

Bold colours and prints are a refreshing change in the sportswear scene, injecting a sense of fun and individuality into workout gear. So, it's time to ditch the black and grey and embrace the joy of colours and prints in your fitness journey!

Building Your Sportswear Wardrobe

Building Your Sportswear Wardrobe

Now that you're armed with the knowledge of the latest trends shaping the sportswear industry in 2023, it's time to reflect this knowledge in your activewear collection. Building your sportswear wardrobe is about much more than just having something to wear during your workouts; it's about finding clothes that complement your style, enhance your performance, and most importantly, make you feel good.

From versatile staples to statement pieces, each garment plays a crucial role in motivating you to achieve your fitness goals and keep up with your workout routine. With the right pieces, you're not just working out; you're making a statement about who you are.

So, whether you're an experienced athlete, a yoga enthusiast, or someone just embarking on their fitness journey, here are some essential items to consider when building your perfect sportswear wardrobe:

Sports Bras

Sports Bras

A well-fitted sports bra is the backbone of women's activewear. They provide the necessary support and comfort, whether you're doing a high-intensity workout or a relaxed yoga session. Check out the range of sports bras from brands like Nike and Athleta that offer various designs for different intensity levels.



Leggings are arguably the most versatile piece of sportswear. They're perfect for the gym, yoga, running, or just lounging at home. Lululemon’s Align Pant is a favourite among many due to its perfect balance of comfort and durability.

Performance Tops

Performance tops range from tanks to long-sleeved workout shirts. They come in various cuts, colours, and fabrics to suit different sports and climates. Under Armour is known for its high-quality performance tops that keep you dry and comfortable during your workout.

Running Shorts

Running Shorts

Running shorts are perfect for warm weather workouts or indoor gym sessions. Athleta's "Run With It" shorts are known for their lightweight material and trendy designs.


A versatile sports jacket is a must-have for outdoor workouts or to-and-from the gym. Brands like The North Face and Patagonia offer a range of jackets suitable for various climates.

Trainers for Women


Footwear plays a critical role in any sports ensemble. It's crucial to choose shoes that provide the necessary support and cushioning for your chosen activity. Brands like Adidas, New Balance, and Nike offer a wide variety of trainers to cater to different needs.

Where to Shop for Women's Sportswear

Where to Shop for Women's Sportswear

Once you've taken the time to identify the key items that your sportswear wardrobe requires, the next step is to dive into the world of shopping. This step is not just about purchasing items, but it's also about discovering brands that align with your style, personal ethos, and fitness needs.

With countless brands out there, each offering their unique spin on sportswear, the process might seem a bit daunting. However, it's also an exciting opportunity to explore new designs, fabrics, and innovations. It's about finding those perfect pieces that will not only support you during your workouts but also boost your confidence and make you feel fantastic.

Whether you prefer to shop online from the comfort of your home, or you're the type to visit a physical store to try things on, there's a multitude of options available to cater to your shopping preferences. Here are a few top-notch sportswear stores and brands that are worthy of your consideration:


Bandier is the ultimate destination for your activewear requirements. This upscale retailer takes pride in their carefully curated selection from the industry's top sportswear brands, ensuring you have access to the best of the best. Whether you're after a specific item or exploring options, Bandier simplifies your search by bringing high-quality, fashionable sportswear together under one roof, both online and in-store. It's the perfect spot for those who appreciate variety and quality in their fitness wardrobe.


Adidas is renowned for its extensive selection of sportswear, catering to a variety of sports and fitness activities. Their commitment to quality and customer satisfaction makes the shopping experience seamless and enjoyable. With their innovative designs and inclusive sizing, finding the perfect fit is easier than ever.


If you're shopping on a budget, Zalando is an excellent destination that offers a broad array of sportswear options at various price points. They stock an extensive range of brands, from luxury labels to more affordable ones, making it a versatile platform for all your sportswear shopping needs.


If you're into luxury sports fashion, Net-A-Porter's "Net-A-Sporter" section is worth checking out. They offer a range of designer sportswear that is sure to elevate your workout game.


For a blend of innovation, quality, and style, Nike stands as a formidable contender. As a pioneer in the sportswear industry, Nike offers an extensive range of products catering to various sports and fitness activities. Known for their cutting-edge technology and trendy designs, their products often carry the added benefit of durability and optimal performance.

Evolution of Women's Sportswear: From Functionality to Fashion Statement

Evolution of Women's Sportswear: From Functionality to Fashion Statement

Women's sportswear has come a long way from being just functional to becoming a vital expression of personal style. With innovative technologies, sustainable practices, and inclusive sizing, it's an exciting time to refresh your sportswear wardrobe. Remember, the best sportswear is the one that makes you feel confident, comfortable, and ready to conquer your workout. So, go ahead and explore the dynamic world of women's sportswear - your perfect outfit is waiting for you!

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